Yes, you’ve heard that Applied Process’ mission is to “grow the pie”, and that’s true. You’ve heard that we’re “passionate people providing innovative Austempering solutions”, and that’s true. You may have also heard that we provide the highest quality Austempering services available ANYWHERE, on time and at competitive prices. These define WHAT we do and, perhaps, HOW we do it, but WHY do we do those things? It is because we are passionate about seeing our customers succeed and our success grows from theirs.
Applied Process recently invited 16 people representing 10 customers to a one-day “customer advisory board”. Now we all think we know what our customers need and want, but how often do we REALLY ask them? How many requests do you get for surveys? How many to you either throw in the trash or click out of? So when 16 people give up their valuable time to give us unvarnished feedback we listen. This blog is not the place to go through all of their affirmation and critique, but we thank the participating customers for their full and honest feedback. Suffice it to say that we have a clear picture of what our customers want more of, and what they could use less of. Now it is our job to act to become continually better at meeting their needs. Why? Because our business comes from THEM. If our objectives/strategies align with theirs then we can all work together to grow the pie profitably.
Our Technical Sales Group Leader, Vasko Popovski, and our Executive Administrative Assistant, Cindy Duman, did a masterful job of arranging and executing the “customer advisory board” event and we’re certain it won’t be our last. Hats off also to Nedra Sadorf of Hunter Business ( www.hunterbusiness.com ) for her masterful facilitation of the meeting.
Why do we do what we do? Because what we do is help our customers create new opportunities to make things better, faster, cheaper and more sustainably. And by making them successful, we become successful. They want more of that….and we’re prepared to give it.